caroline
Communications Professional Passionate About Storytelling
THIS IS MY STORY
Hi, I'm the Director of Multimedia Communications and Marketing for the Arizona Board of Regents. During my time at ABOR, I have been able to tell the stories of the students, faculty and researchers that make up Arizona's public universities.
I lead social, photo, video and marketing efforts at the board. One of the most impactful projects I have worked on is the board’s College Ready AZ website and social channels. Increasing college access and attainment is a top priority for the board and College Ready AZ serves as a one-stop shop for college resources. To showcase the student experience, I launched a college ambassador program that offers an inside look into life at Arizona's public universities, straight from the students living it.
I have also had the honor of capturing the research being done at our universities on camera – from research on reducing cancer rates in firefighters to utilizing AI to enhance the state’s emergency management response. Showing how that research touches real lives in our communities is something I find deeply meaningful.
Before the board, I shared and amplified the stories of college tennis at the Intercollegiate Tennis Association. I graduated from Texas Tech with a journalism degree. My career began in video production — I got my start directing and producing content for Texas Tech Athletics and FOX Sports Southwest, where I honed the craft of telling stories that reveal the person behind the wins and losses.
Whether it's through video, photo, or the written word, I'm always looking for what makes a student, faculty member, or institution truly special.
Regents' Research Grants – Reducing Cancer Risk in Arizona's Firefighters
College Ready AZ | Freshman Year
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Programa Arizona Promise | Luis Encinas, Arizona State University
Arizona Teachers Academy | Whitney Brandon, Westar Elementary School
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Get to know Student Regent Jadyn Fisher
AZ Opportunity
AZ Opportunity Podcast | Regent Pacheco on Innovation, Talent and Arizona's Public Universities
ABOR Autocomplete Interview | Chad Sampson, ABOR Executive Director
College Ready AZ | Primer Año
Dr. Suresh Garimella, 23rd president of the University of Arizona
Turismo y Hospitalidad en Arizona | Czarina Nafarrate, University of Arizona Alum
AZ Healthy Tomorrow
Regents' Grants | Enhancing Safety for Inexperienced Drivers
Regents' Grants | Dual-use Technology Acceleration
Mental Health Matters | Allie Skaggs, University of Arizona | Part III
AZ Healthy Tomorrow | Arizona State University
2025 Regents' Cup | The Storytellers: Yvonne Davis, University of Arizona
Arizona Tourism & Hospitality Industry
Arizona Veterinary Loan Assistance Program | Dr. Remington Campbell
Regents' Grants | Mitigating Risks Posed by Abandoned Mines
Arizona Promise Program | Morgan Esch, Arizona State University
Regents' Community Grant | Retention & Recruitment of Public Safety Personnel
Arizona Teachers Academy | Whitney Brandon, Westar Elementary School
David Porter - BYU Hawaii - Tennis Shapes Us
Thank You College Tennis
2020 US Open: Jennifer Brady to Semifinals
University of West Florida | Derrick Racine | Family Over Everything
Division I ITA National Awards Ceremony presented by Oracle
2019 Oracle ITA Masters Championships
2019 ITA All-American Championships: Finals Sunday
Intercollegiate Tennis Association: Fall 2019 In Review
2019 Oracle ITA National Fall Championships: Finals Sunday
2019 Arthur Ashe Kids' Day
ITA Ann Lebedeff Leadership Award: Drew Akins
equipment used | Sony a7 Iv, PAnasonic gh5, Canon MArk II C100, Adobe premiere pro
WRITING SAMPLE
Growing Champions of Life
Armed with a dozen or so forms, a vision and a plan, in 2013, Sloane Stephens began to realize the dream that she started during kitchen chats and phone calls with her longtime best friend, and Sloane Stephens Foundation advisory board member, Lindsay Mulford.
The idea for the Sloane Stephens Foundation (SSF) started when the friends were around 19 years old and were looking for how they could impact their communities and eventually the world. The two quickly realized they could best effect change through tennis. Stephens and Mulford centered in on the reason they love the sport and from there the vision grew.
“The seed that was planted at that point was that the very first experience they both had in tennis was a really incredible experience,” Sloane’s mother Sybil Smith explained. ”They talked about how they wanted to create an organization or a program that would give kids – under-resourced kids, kids who wouldn’t typically be able to have a great first experience – they wanted to do something where the first experience could be great.”
The idea of making the first experience great is at the core of everything the Sloane Stephens Foundation does. SSF provides resources for children to work on more than just their tennis technique. The students who have participated in the Foundation’s programs learn sportsmanship, receive tutoring help – including for ACT and SAT prep courses – and gain confidence in their ability to tackle their goals and dreams.
PUBLIC RELATIONS SAMPLES
ITA Announces the 2021 Women’s Collegiate Tennis Hall of Fame Induction Class
The Intercollegiate Tennis Association is delighted to announce the 2021 ITA Women’s Collegiate Tennis Hall of Fame Class. The four-person class includes Diane Donnelly Stone, AnnaMaria Fernandez-Ruffels, Lin Loring, and Lisa Spain Short.
The 2021 Class will be inducted into the Hall of Fame in a ceremony on September 18, 2021. The ceremony will also honor the life of former chair and curator of the Hall of Fame, Millie West. West, a 1998 inductee to the Hall of Fame, was instrumental in securing a permanent location for the Hall of Fame in the McCormack-Nagelsen Tennis Center on the campus of the College of William and Mary.
2020 Oracle ITA Masters by UTR Set for San Diego
The Intercollegiate Tennis Association is thrilled to announce that October 9-11th the Barnes Tennis Center in San Diego will host the Oracle ITA Masters by UTR. In keeping with safe play guidelines and local policies, the Masters will be a singles-only event.
“We are ecstatic to host the Oracle ITA Masters at the Barnes Tennis Center in San Diego, California,” Ryan Redondo, Barnes Tennis Center CEO and General Manager said. “The Oracle ITA Masters is annually one of the premier events on the ITA calendar. Youth Tennis San Diego and the Barnes Tennis Center are committed to promoting and growing not only college tennis, but tennis at all levels and we believe this is a perfect partnership for this event.”